Inside the Making of a Modern Swiss Font

Büro Destruct, a design studio in Bern, develops a custom font to promote a pen by German marker company Edding.

Büro Destruct, a design studio in Bern, is tasked with developing a custom font to promote a pen by German marker company Edding. This short documentary directed by Kai Sehr goes behind the scenes with the studio's team to look at the creative process of designing the font. The otherwise basic short film comes to life with animated typography, which appears to float through the studio. The free font is available at TypeForType.com

For more work by Büro Destruct, visit http://www.burodestruct.net/.

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Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

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