Holi, the Festival of Color, Explodes in Ultra Slow Motion

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Thousands of Hindus celebrate the spring festival of Holi by throwing tinted powder and perfume on each other -- creating a breathtaking hypercolor frenzy. Filmmakers at the production company Variable decided to capture the event with a Phantom Flex, a high-speed camera that can record upwards of 10,000 frames per second. Suspending these moments in time, they want viewers to realize that "the fast paced lifestyles of our generation result in many not taking the necessary step back to soak in the existing world around us." Their goal, they say, "is to help viewers further appreciate and take notice of the beauty in life and culture."

Check out Alan Taylor's photo gallery on In Focus for spectacular still images of Holi, like the one below, by Majid Saeedi for Getty Images: 

The video was produced by Tyler Ginter, Khalid Mohtaseb, Jonathan Bregel, and Nick Midwig of Variable -- some of the same guys that created 8 Hours in Brooklyn, another amazing slow motion video shot on a Phantom:

For more videos by Variable, visit http://www.wearevariable.com/

Via the Vimeo HD channel

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Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

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