Behind the Scenes at the Marshall Amps Factory

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"Jim Marshall's famous black box allowed bands to be heard by larger crowds than ever before," William Weir explains in "How the Marshall Amp Changed Rock -- and the Meaning of 'Loud.'" Looking back at Marshall's legacy, Weir traces the origins of arena rock back to the inventor's first amplifier in 1962. Here, a short documentary celebrates "the craft and the pride" that goes into making the iconic amps. The film was directed by Charlie Doran to promote Movember, a men's health nonprofit that raises awareness of prostate cancer. 

For more work by Charlie Doran, visit http://www.charliedoran.com/.

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Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.
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