A Remix of Google's Project Glass Video—Now With Ads

More

"Let's face it," Jonathan McIntosh writes, "Google really is just a massive advertising company at heart." Google's latest promotional video, which promotes an augmented reality interface built into glasses, doesn't include ads, so the remix artist decided to create a new version, with a subversive twist. Relevant ads pop up alongside each search, cluttering the user's field of vision with helpful links to Starbucks, Amazon, and McDonalds. McIntosh sourced the ads from actual AdWords search results, "based on the dialog or setting in the original." It's a hilarious, and unnerving, look at what ad-supported augmented reality might look like in the future. 

McIntosh's razor-sharp remixes have tackled everything from Twilight to right wing talk radio -- don't miss Buffy vs. Edward and Donald Duck Meets Glenn Beck on the Atlantic Video channel. 

For more work by Jonathan McIntosh, visit http://www.rebelliouspixels.com/.

Jump to comments

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.
Get Today's Top Stories in Your Inbox (preview)

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

Video

Is Technology Making Us Better Storytellers?

The minds behind House of Cards and The Moth weigh in.

Video

A Short Film That Skewers Hollywood

A studio executive concocts an animated blockbuster. Who cares about the story?

Video

In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

Video

What Is a Sandwich?

We're overthinking sandwiches, so you don't have to.

Video

Let's Talk About Not Smoking

Why does smoking maintain its allure? James Hamblin seeks the wisdom of a cool person.

Writers

Up
Down

More in Video

Just In