Why Typesetting Is the Career of the Future (or Was—in the 1940s)

A 1947 vocational film from the Your Life Work series, courtesy of the Prelinger Archive, encourages young people to find jobs in printing. "The printing industry needs young men and women in its composing rooms, where thoughts and ideas are fashioned into type; it needs mechanically minded young men in its press rooms, to operate the intricate machinery; it is a growing industry, high on the list of those offering stability of wages and employment, a high proportion of salaried positions and real opportunities for advancement," the narrator explains jovially. The film's step-by-step guide to each phase of the labor-intensive printing process is eye opening -- especially for today's young people who grew up with word processing and laser printers. 

For more films from the Prelinger Archive, visit http://archive.org/details/prelinger.

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

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