The Story Behind the Iconic 'Keep Calm and Carry On' Poster

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The British WWII propaganda poster languished in obscurity for decades before it resurfaced in Barter Books in 2000. Although it was printed in 1939, it was never officially distributed -- it was reserved for a time of extreme crisis. In this short documentary, the bookstore presents a brief history of the famous design. 

On their site, Barter Books sells all kinds of merchandise printed with the design, and even an iPhone app that allows users to create their own twist on the slogan. 

For more information about Barter Books, visit http://www.barterbooks.co.uk/.

Via Devour

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Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.
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