The Story Behind the Iconic 'Keep Calm and Carry On' Poster

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The British WWII propaganda poster languished in obscurity for decades before it resurfaced in Barter Books in 2000. Although it was printed in 1939, it was never officially distributed -- it was reserved for a time of extreme crisis. In this short documentary, the bookstore presents a brief history of the famous design. 

On their site, Barter Books sells all kinds of merchandise printed with the design, and even an iPhone app that allows users to create their own twist on the slogan. 

For more information about Barter Books, visit http://www.barterbooks.co.uk/.

Via Devour

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Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

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