A Psychedelic, Hunter S. Thompson-Inspired Animation

Channeling Fear and Loathing in Las Vegas and Kafka's Metamorphosis, this short promotes Good Books, a bookseller that donates its profits to Oxfam.

Channeling Fear and Loathing in Las Vegas and Kafka's Metamorphosis, this short promotes Good Books, a bookseller that donates its profits to Oxfam. The animation was conceived of by the creative agency String Theory, and produced by the production studio Buck. Don't miss the hypnotic behind-the-scenes video below and Angelo Collazo's interview with the directors for Motionographer

For more work by Buck, visit http://www.buck.tv/.

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

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