Channeling Fear and Loathing in Las Vegas and Kafka's Metamorphosis, this short promotes Good Books, a bookseller that donates its profits to Oxfam. The animation was conceived of by the creative agency String Theory, and produced by the production studio Buck. Don't miss the hypnotic behind-the-scenes video below and Angelo Collazo's interview with the directors for Motionographer

For more work by Buck, visit http://www.buck.tv/.