Quantify My Love: Ranking the Neurochemistry of Feelings

More

The Love Competition is an unusual hybrid of documentary film and scientific study. Brent Hoff, a filmmaker and editor of the video magazine Wholphin, teamed up with Stanford University's Center for Cognitive and Neurobiological Imaging to investigate the neurochemical nature of love, with a competitive twist. Human subjects (the contestants) focus on their deepest feelings of love while researchers measure their brain activity via fMRI scanner. Whoever has the highest levels of the neurotransmitters associated with romantic love, wins.

The beauty of the film, and the study, lies in how sincerely the research subjects tackle the task at hand. They share the stories of their greatest loves in amazingly heartfelt on-camera interviews. From a 10-year-old kid to a couple that has been happily married for over 50 years, everyone describes love (or lack of it) differently. For some, their time in the fMRI scanner has a transformative effect. In the end, of course, it isn't really about winning anyway. 


Stills from the film

For more information about Wholphin, see http://www.wholphin.net, and visit the McSweeney's store to subscribe to the DVD magazine.

Via Jason Sondhi

Jump to comments

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.
Get Today's Top Stories in Your Inbox (preview)

The Remote Warehouse Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Video

The Origins of Bungee Jumping

"We had this old potato sack and I filled it up with rocks and dropped it over the side. It just hit the water, split, dropping all the stones. And that was our test."

Video

Is Trading Stocks for Suckers?

If you think you’re smarter than the stock market, you’re probably either cheating or wrong

Video

I Spent Half My Life Making a Video Game

How a childhood hobby became a labor of love

Writers

Up
Down

More in Video

Just In