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Kasia Cieplak-Mayr von Baldegg

Kasia Cieplak-Mayr von Baldegg - Kasia Cieplak-Mayr von Baldegg is an associate editor at The Atlantic. She curates the Video channel. More

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

An Eerily Beautiful Film Visualizes Energy Use as Massive Blobs of Light

By Kasia Cieplak-Mayr von Baldegg
Feb 22 2012, 11:05 AM ET Comment

Light, an experimental film, combines 35mm cinematography and special effects to make a point about energy consumption. The film is intended to be a public work of art, and has been projected in urban spaces like Times Square. David Parker of Sunday / Paper, who directed the film, describes the labor of love in a brief interview below. 


Stills from the film

The Atlantic: What inspired the project?

David Parker: Light was inspired by the works of Pieke Bergmans. When I first came across Pieke's work I could not help but feel that this represented much more then just an exploration of shape and design for light bulbs. I saw them as figures, moving and bloating in a vacuous space. It was sad to me, it felt like an exclamation of gluttony and waste. At this point I knew I wanted to take this inspiration and create a piece that could portray these emotions.

What was the production process?

I struck out and pooled together some savings, scouted locations and talked Carlos Veron, a cinematographer friend of mine, into shooting it. We rented a 35mm film camera, lenses, a van, and off we went. The whole thing cost me $15k to shoot. I used to work in post production doing visual effects for movies, commercials and music videos. With the help of friends, I was able to pull some favors and created the light blobs in 3D. Eventually with all the push and pull, it took two years to finish but at the end of the day it was worth it. I think it's a unique piece that ultimately creates an impression with people and calls into question energy conservation and accountability. I was intent on expressing this through the power of the environments and situations shown, so that I wouldn't have to rely on an end tag or a voice over to explain what inherently we'd all be able to identify when it comes to energy conservation.

Where's the video now?

Today the work is being shown in San Francisco at the Popular Workshop. It was also looped on some screens in Times Square for the month of January. I'm currently looking for other locations to project the piece.

For more work by David Parker and Sunday / Paper, visit http://www.sunday-paper.com/.

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