An Amazing Visualization of 16th-Century Amsterdam

PlusOne, a creative agency in Amsterdam, brings maps and works of art from The Amsterdam Museum to life with 3-D digital animation techniques.

The Amsterdam Museum commissioned PlusOne, a creative agency in Amsterdam, to bring its maps and works of art to life with 3-D digital animation techniques for their DNA exhibit about the history of the city. This short segment is an excerpt from Revolt Against King and Church, one of seven films that the agency produced for the 45-minute multimedia experience.

The director of PlusOne, Martijn Hogenkamp, describes the creative development of the project in an in-depth interview with Matt Hunter Ross at Motionographer

From the start we wanted to visualize the DNA of Amsterdam in a clear way, but the films had to be intriguing and visually appealing at the same time. The aim was to offer the visitors a different perspective of the images (mainly paintings). To achieve this we chose to add an extra dimension by making the images three-dimensional.

Read the full article here

For more information The Museum of Amsterdam, visit http://www.amsterdammuseum.nl/. For more videos by Plus One, see http://www.plusoneamsterdam.com/. 

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

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