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Kasia Cieplak-Mayr von Baldegg

Kasia Cieplak-Mayr von Baldegg - Kasia Cieplak-Mayr von Baldegg is an associate editor at The Atlantic. She curates the Video channel. More

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

A Stereoscopic Music Video for Mint Julep's 'To the Sea'

By Kasia Cieplak-Mayr von Baldegg
Feb 22 2012, 12:16 PM ET Comment

Rapidly alternating between two similar camera angles, Vivien Weyrauch and Fabian Röttger's video for Mint Julep creates a 3D effect. The Berlin-based directors, who work under the name a nice idea every day, refined the stereoscopic look they developed for the band's "Aviary" music video

They describe the creative development of the video in some notes via email:

The band asked us if we were interested in directing a follow up to the "Aviary" video and after listening to the song we feel in love with it immediately and the ideas just started flowing. We loved working with our friend Luisa who already acted in the "Aviary" video so we asked her if she would be interested and luckily she agreed immediately.

We've always been fond of good books with beautiful covers and to include this in the video just felt very natural to us. The video was shot in a small lake town outside of Berlin that our producer found and the mood just fit perfectly with what we had in mind.

It was pretty clear to us that we didn't want to work with the exact same technique again. It took us a lot of coffee and cappuccino breaks to find a way to significantly improve the camera shift technique and we're very proud with the end result as we think it is something unique and never been done before. The post production was insane for such a small production and involved several computers running straight for days.

a nice idea every day are represented by Colonel Blimp. For more of their work, visit Colonel Blimp's site

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