Skip Navigation
Kasia Cieplak-Mayr von Baldegg

Kasia Cieplak-Mayr von Baldegg - Kasia Cieplak-Mayr von Baldegg is an associate editor at The Atlantic. She curates the Video channel. More

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

The Joy of Floating Random Things Up Into Space

By Kasia Cieplak-Mayr von Baldegg
Jan 27 2012, 6:35 PM ET Comment

A fun micro genre of YouTube videos has sprung up in the past couple of years as marketers and hobbyists alike explore the simple premise of attaching mundane objects to massive weather balloons and sending them up into the far reaches of the atmosphere. With a lightweight video camera along for the ride, the resulting videos include some stunning images of our blue planet. 

space_chair.jpg
From Toshiba's "Space Chair" Commercial

We've compiled nine particularly entertaining examples, including snacks, toys, and of course, the first beer in space. It's worth noting that while the trend seems to have begun with Toshiba's elegant "Space Chair" commercial by Grey London, the ad was actually inspired by the artist Simon Faithfull's "Escape Vehicle No 6," a virtually identical project, down to the sound effects. Faithfull was not prominently credited in the Toshiba campaign, apparently, inspiring some controversy. In fact, one YouTube user created a side-by-side comparison to reveal the similarity. Big budget commercials aside, you have to hand it to the two 17-year-olds, Mathew Ho and Asad Muhammad, who send a LEGO figure an estimated 24 kilometers high. They did it for kicks, and spent only $400. All videos below...


Canadian LEGO Man in Space, Mathew Ho and Asad Muhammad



 Natty Light First Beer in Space, Danny B. and Rich T. with Natural Light




 Sticky Rice's Sushi in Space, Sticky Rice Restaurant




 Android in Spaaaaaace! Google Nexus




 Twinkie and Marshmallow, Geoff and Greg




 Miniature Sculpture, Project Horus



 
Toy Robot, James Trosh for Lucky Elephant




Toshiba Space Chair Project 

Commercial:





Behind-the-Scenes:




A Comparison of Simon Faithfull's "Escape Vehicle No 6" and Toshiba's "Space Chair"




Presented by

More at The Atlantic

The Attack of the killer Fans The Attack of
the Killer Fans
Oops! Now You Can Track the Tweets Politicians Tried to Delete Now You Can Track the Tweets Politicians Tried to Delete
It's Not Just You: 'Old Person Smell' Is Real It's Not Just You: 'Old Person Smell' Is Real
The End of Serena Williams The End of Serena Williams
The Rock-Mining Children of Sierra Leone Have Not Found Peace 10 Years After Civil War, No Peace for Sierra Leone's Kids

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.
blog comments powered by Disqus
View All Correspondents

The Biggest Story in Photos

Afghanistan: May 2012

Jun 1, 2012

Subscribe Now

SAVE 59%! 10 issues JUST $2.45 PER COPY

Newsletters

Sign up to receive our free newsletters

(sample)

(sample)

(sample)

(sample)

(sample)

(sample)