Before digital photography pushed Kodak to the brink of bankruptcy, Kodak was hip. At least, that's what it's going for in this commercial from the sixties, featuring its Instamatic cameras and Flashcube technology -- four flash bulbs in one, to make party photography a snap. Courtesy of the Prelinger Archive, the spot works a mod dance party vibe, explaining, "It's this way, man. Drop in the film, get yourself a Flashcube, pop it on -- Take one! Take two! Take three! Take four flash pictures without changing bulbs! In color, of course." 

For more on how Kodak helped create the practice of documenting life in photos, don't miss Alexis Madrigal's "The Triumph of Kodakery: The Camera Maker May Die, But the Culture It Created Survives." Here, YouTube user laptopmoerder demonstrates the Flashcube with the Instamatic 104:

For more films from the Prelinger Archive, visit