Kodak's Swinging '60s Commercial for Flashcube

Before digital photography pushed Kodak to the brink of bankruptcy, Kodak was hip. At least, that's what it's going for in this commercial from the sixties, featuring its Instamatic cameras and Flashcube technology -- four flash bulbs in one, to make party photography a snap. Courtesy of the Prelinger Archive, the spot works a mod dance party vibe, explaining, "It's this way, man. Drop in the film, get yourself a Flashcube, pop it on -- Take one! Take two! Take three! Take four flash pictures without changing bulbs! In color, of course." 

For more on how Kodak helped create the practice of documenting life in photos, don't miss Alexis Madrigal's "The Triumph of Kodakery: The Camera Maker May Die, But the Culture It Created Survives." Here, YouTube user laptopmoerder demonstrates the Flashcube with the Instamatic 104:

For more films from the Prelinger Archive, visit http://www.archive.org/details/prelinger.

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

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