Welcome to the 'Mad Men'-Era Suburbs

An excerpt from In the Suburbs, a 1957 film produced by Redbook magazine, promotes the suburban lifestyle of its young adult readers. Full of stock footage of grassy front yards, shopping centers, and family life, Redbook promises to help young couples navigate parenting and shopping. "It's a happy-go-spending world!" declares the narrator, celebrating a classic 1950s vision of the American dream, courtesy of Madison Avenue. The film can be watched in its entirety at the Prelinger Archive

For more films from the Prelinger Archive, visit http://www.archive.org/details/prelinger.

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

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