If you're too jaded for New York's Times Square festivities on New Year's Eve, head to Brasstown, North Carolina, for their annual Possum Drop. Clay Logan, the owner of Clay's Corner shop and gas station, created the event in 1990 to celebrate the town's status as the self-described "possum capital of the world." Stretch Ledford's short documentary investigates. 

In a profile in the New York Times, Logan explains that no animals are hurt in the process, and that it's all in good fun:

The possum thing is tongue-in-cheek, Mr. Logan explained. He is a firm believer of the rule that there is nothing funnier than laughing at yourself. "We're kind of poking fun at all the stereotypes of rednecks and hillbillies," he said.

For more work by Stretch Ledford, visit his Vimeo channel.