Trashy to Classy: B Movies Get a Makeover

Inspired by the Criterion Collection, the revered distributor of cinema's most "important classic and contemporary films," RJ White invites designers to create highbrow DVD packaging for lowbrow movies, publishing the endlessly funny submissions on the Fake Criterions tumblr. He coordinated a contest in celebration of the blog's first birthday, and here we present some of the standout submissions, winners saved for last:


Molly Eichel, Jake Fogelnest, Paul Scheer, Chris Sims, and yours truly judged the contest, and it was no easy task. I agonized over dozens of excellent submissions and decided to weigh the quality of the design inversely with the quality of the movie. I love the contrast of restrained design (Matthew McClure's American Ninja 2 nails it) with ridiculously high sequel numbers (Colin Foster's Friday the 13th, Part VIII!). Some entries are just outright hilarious -- Doug Goodwin's Batman and Robin, complete with the "director approved" sticker, for example. Andrew Ihla went above and beyond, designing a sleeve and case (inside and out) for Back to the Future II that snagged first place. The prizes, of course, were gift certificates to the real Criterion Collection.

For more Fake Criterions, check out the tumblr. 

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

Confessions of Moms Around the World

A global look at the hardest and best job ever

Video

A Stop-Motion Tour of New York City

A filmmaker animated hundreds of still photographs to create this Big Apple flip book

Video

The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

Video

This Japanese Inn Has Been Open for 1,300 Years

It's one of the oldest family businesses in the world.

More in Video

Just In