Cinderella Drives a Chevrolet

The classic fairy tale gets an all-American twist in this vintage animation: Cinderella's coach is a 1937 Chevrolet. When the evil witch curses her with a terrible storm on the way home from the ball, Cinderella speeds right through without batting an eyelash, while her stepsisters' coach is smashed to pieces. When she tells her prince she has no dowry, he answers, "But what more dowry could I wish for than you, my love -- and the coach!" 

A Ride for Cinderella was produced by the Jam Handy Organization, a production company that made dozens of promotional films for General Motors in that era. It's also the sequel to the 1936 film, A Coach for Cinderella, in which friendly dwarfs build her the magical automotive "coach." Both are interesting precursors to what we call "branded content" today. 

For more films in the Prelinger Archive, visit http://www.archive.org/details/prelinger.

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

Video

The Faces of #BlackLivesMatter

Scenes from a recent protest in New York City

Video

Ruth Bader Ginsburg on Life

The Supreme Court justice talks gender equality and marriage.

Video

The Pentagon's $1.5 Trillion Mistake

The F-35 fighter jet was supposed to do everything. Instead, it can barely do anything.

More in Video

Just In