Cinderella Drives a Chevrolet

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The classic fairy tale gets an all-American twist in this vintage animation: Cinderella's coach is a 1937 Chevrolet. When the evil witch curses her with a terrible storm on the way home from the ball, Cinderella speeds right through without batting an eyelash, while her stepsisters' coach is smashed to pieces. When she tells her prince she has no dowry, he answers, "But what more dowry could I wish for than you, my love -- and the coach!" 

A Ride for Cinderella was produced by the Jam Handy Organization, a production company that made dozens of promotional films for General Motors in that era. It's also the sequel to the 1936 film, A Coach for Cinderella, in which friendly dwarfs build her the magical automotive "coach." Both are interesting precursors to what we call "branded content" today. 

For more films in the Prelinger Archive, visit http://www.archive.org/details/prelinger.

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Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

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