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Kasia Cieplak-Mayr von Baldegg

Kasia Cieplak-Mayr von Baldegg - Kasia Cieplak-Mayr von Baldegg is an associate editor at The Atlantic. She curates the Video channel. More

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

Vimeo Introduces Music Store for Licensing

By Kasia Cieplak-Mayr von Baldegg
Sep 21 2011, 1:46 PM ET Comment

Licensing music for low-budget independent video projects is a headache for any creator, whether it's for a feature documentary or a two-minute wedding video. Vimeo has just created the antidote: a music licensing service that allows users to download and license tracks for personal or commercial use.

Many tracks are free for personal use, under creative commons licenses, or just $1.99 each. Commercial licenses start at $98 and range upwards to $2,000 for distribution beyond the web. Musicians who want to make their music available can do so by joining Audiosocket or Free Music Archive, which are indexed in the Vimeo Music Store.

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