Vimeo Introduces Music Store for Licensing


Licensing music for low-budget independent video projects is a headache for any creator, whether it's for a feature documentary or a two-minute wedding video. Vimeo has just created the antidote: a music licensing service that allows users to download and license tracks for personal or commercial use.

Many tracks are free for personal use, under creative commons licenses, or just $1.99 each. Commercial licenses start at $98 and range upwards to $2,000 for distribution beyond the web. Musicians who want to make their music available can do so by joining Audiosocket or Free Music Archive, which are indexed in the Vimeo Music Store.

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Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.
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