A 5-Minute Guide to How TV Ratings Work

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How do Nielsen's mysterious TV ratings work? It seems like no one really knows, and now DVR viewing has added yet another layer of intricacy to an already baffling methodology. 

When ESPN tasked creative agency JESS3 with explaining the complex system in just five minutes, they decided to say it with puppets. The 1970s SportsCenter-inspired look and retro music recall an era when it felt like Sesame Street could in fact teach us everything we needed to know about how the world works. 

To see the amazing amount of work that went into the project, check out the behind-the-scenes video:

For more work by JESS3, visit http://jess3.com/. 

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Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

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