How Hurricanes Are Named

A two-minute explanation of why the next Katrina will be named ... Katia. Filmmaker Jeremiah Warren talks about making short content for the YouTube audience in an interview below. 

The Atlantic: What motivated you to start a YouTube channel and start making videos for the YouTube audience?  

Jeremiah Warren: I created a short video where I blew up toy cars with small firecrackers, filmed it with a high-speed camera, and set it to the chorus from Ode to Joy. It ended up being submitted to Digg, hit the front page, and was then posted on several other well-known sites, along with being Tweeted by Ashton Kutcher (that was exciting). It was then I realized I could create videos tailored for the Internet, and use that to bring in an audience through subscribers.

How did you develop this short form, informational style?  

I've followed a company called Epipheo Studios for a while. They have created several “informational videos” that have become popular, namely one they did on Google Wave and Google+. The material they created resulted in me getting an idea that I did for the 156th anniversary of the birth of Nikola Tesla. It ended up getting a massive amount of exposure the day it was released, and I decided to do more of these history videos. I then went on to to create videos explaining concepts or current events.

What’s next for you?

I am working on a “history of Coca Cola” video right now, and followed by a video on the history of Teddy Roosevelt.   

For more videos by Jeremiah Warren, visit http://www.jeremiahwarren.com/. 

Video via Devour.

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

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