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Kasia Cieplak-Mayr von Baldegg

Kasia Cieplak-Mayr von Baldegg - Kasia Cieplak-Mayr von Baldegg is an associate editor at The Atlantic. She curates the Video channel. More

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

AT&T's 'Long Distance!' (1941)

By Kasia Cieplak-Mayr von Baldegg
Aug 8 2011, 3:50 PM ET Comment

The Prelinger Archives is a vast and wonderful collection of “ephemeral” films: documentaries, educational films, advertisements, and industrial footage, all in the public domain. Rick Prelinger, founder of the Archives, shares one of his favorites, a promotional film for AT&T, made in 1941. Although the first lasting transatlantic cable was laid in 1866, it's not hard to feel a thrill as the film's narrator compares the expansion of AT&T's network to the explorers who made their way to the American west.

Rick Prelinger: Long Distance! is a hymn to the combined efforts of communication engineers and the "alert young women" who provide the "watchful feminine  presence at the switchboard." It's also a great example of a lost genre: poetic documentary, beautifully shot, elegantly blending music and narration. At the same time, it's also about geopolitics, linking the buildout of U.S. long distance infrastructure with the spread of U.S. influence throughout the North American continent, and implicitly showing the relationship between communications networks and state power. I also like the unusual end title.

For more films from the Prelinger Archives, see http://www.archive.org/details/prelinger.

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