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Jennie Rothenberg Gritz

Jennie Rothenberg Gritz - Jennie Rothenberg Gritz is an Atlantic senior editor. More

Jennie Rothenberg Gritz, an Atlantic senior editor, began her association with the magazine in 2002, shortly after graduating from the UC Berkeley Graduate School of Journalism. An early highlight of her Atlantic career was a visit with Harold Bloom, during which the renowned literary critic addressed her as "my little bear."

In January 2006, Jennie joined the Atlantic staff full time. She currently oversees a number of different areas -- producing the online edition of the magazine and its special features, editing TheAtlantic.com's National channel, and creating original videos for the website.

Before coming to The Atlantic, Jennie was senior editor of Moment, a national magazine founded by Elie Wiesel, where she remains a contributing editor. Her writing has also appeared in The Chicago Tribune and in the book The Kindness of Strangers, a Lonely Planet travel writing anthology.

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How to Sell Perfume on TV

By Jennie Rothenberg Gritz

May 11 2010, 6:01 AM ET Comment

Also see:
The Genius of QVC by Megan McArdle
The Atlantic, June 2010

A QVC host receives six months of training, and when you watch a broadcast close up, you can understand why. QVC hosts are not just preternaturally peppy people who can talk about anything--although they are that. They must master the details of dozens of products, and talk about them while monitoring a split screen that shows both the current shot and the next one. They must deal with a steady stream of spokespeople and customer call-ins. Oh, and they have to convince you that you want to buy a product you can't touch or see up close.
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