Postmodern Bikini Bottom

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SpongeBob's Golden Dream by James Parker
The Atlantic, June 2009

The atmosphere at the Krusty Krab has the monochrome tint of a Gen X workplace satire, a Clerks or an Office Space; Mr. Krabs cackles over his money, while Squidward, the tentacled sourpuss at the register, droops with ennui. But SpongeBob’s professional life is rainbow-colored. More than an adventure, it is a romance. “What is taking you so long?!” complains Squidward, head through the hatch, in an episode called “The Original Fry Cook.” “I’m adding the love!” says SpongeBob happily, squirting a little valentine of ketchup onto his latest Krabby Patty. Take that, Karl Marx!
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Jennie Rothenberg Gritz is The Atlantic's digital features editor. More

Jennie Rothenberg Gritz, an Atlantic senior editor, began her association with the magazine in 2002, shortly after graduating from the UC Berkeley Graduate School of Journalism. She joined the staff full time in January 2006. Before coming to The Atlantic, Jennie was senior editor at Moment, a national magazine founded by Elie Wiesel.

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