Postmodern Bikini Bottom

More
SpongeBob's Golden Dream by James Parker
The Atlantic, June 2009

The atmosphere at the Krusty Krab has the monochrome tint of a Gen X workplace satire, a Clerks or an Office Space; Mr. Krabs cackles over his money, while Squidward, the tentacled sourpuss at the register, droops with ennui. But SpongeBob’s professional life is rainbow-colored. More than an adventure, it is a romance. “What is taking you so long?!” complains Squidward, head through the hatch, in an episode called “The Original Fry Cook.” “I’m adding the love!” says SpongeBob happily, squirting a little valentine of ketchup onto his latest Krabby Patty. Take that, Karl Marx!
Jump to comments

Jennie Rothenberg Gritz is The Atlantic's digital features editor. More

Jennie Rothenberg Gritz, an Atlantic senior editor, began her association with the magazine in 2002, shortly after graduating from the UC Berkeley Graduate School of Journalism. She joined the staff full time in January 2006. Before coming to The Atlantic, Jennie was senior editor at Moment, a national magazine founded by Elie Wiesel.

Get Today's Top Stories in Your Inbox (preview)

The Remote Warehouse Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Video

The Origins of Bungee Jumping

"We had this old potato sack and I filled it up with rocks and dropped it over the side. It just hit the water, split, dropping all the stones. And that was our test."

Video

Is Trading Stocks for Suckers?

If you think you’re smarter than the stock market, you’re probably either cheating or wrong

Video

I Spent Half My Life Making a Video Game

How a childhood hobby became a labor of love

Writers

Up
Down

More in Video

Just In