The Frosting on the Cupcake

Not So Guilty Pleasure by Corby Kummer
The Atlantic, March 2009

"Cloyingly cute cupcake shops may seem passé in New York, but they continue to thrive there, and new ones seem to open across the land by the month. Silly and disappointing as most of these shops are, the craze is worth keeping--if only, like the audiences at La Scala, to keep applauding till the performers do better."

Jennie Rothenberg Gritz is a senior editor at The Atlantic, where she edits digital features.

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