The Frosting on the Cupcake

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Not So Guilty Pleasure by Corby Kummer
The Atlantic, March 2009

"Cloyingly cute cupcake shops may seem passé in New York, but they continue to thrive there, and new ones seem to open across the land by the month. Silly and disappointing as most of these shops are, the craze is worth keeping--if only, like the audiences at La Scala, to keep applauding till the performers do better."
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Jennie Rothenberg Gritz is The Atlantic's digital features editor. More

Jennie Rothenberg Gritz, an Atlantic senior editor, began her association with the magazine in 2002, shortly after graduating from the UC Berkeley Graduate School of Journalism. She joined the staff full time in January 2006. Before coming to The Atlantic, Jennie was senior editor at Moment, a national magazine founded by Elie Wiesel.

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