A Magical Cup

The Magic Brewing Machine by Corby Kummer
The Atlantic, December 2007

"The Clover hit the coffee world with the force of a sexy stranger new in town. The stir was understandable. No coffee machine looks quite like it. The action is not in the front but on top, where customers can see it. And it is hypnotic.... I kept ordering different coffees, less to sample them than to watch the machine, which had the appeal (if not the colored lights) of a vintage jukebox. Every time the screen rose majestically, I half expected a miniature band to be on it, à la Radio City...."
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Jennie Rothenberg Gritz is a senior editor at The Atlantic, where she edits digital features.

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