Buying a Piece of America: Why Chinese Shoppers Love U.S. Brands
Products from Nike to Apple to Lady Gaga offer a safe way to taste the forbidden fruit of American individualism. More »
Tom Doctoroff, the northeast Asia area director and greater China CEO for J. Walter Thompson, is the author of Billions: Selling to the New Chinese Consumer.
Products from Nike to Apple to Lady Gaga offer a safe way to taste the forbidden fruit of American individualism. More »
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