Every Tech Commercial Ever Made, in 1 Minute

By Megan Garber

Have we reached peak tech commercial?

Yeah, probably not. But we have reached a saturation point with our abundant ads for smartphones and wearable tech and web services -- to the extent that it's easy to identify the platonic characteristics of those ads. Tech ads, almost invariably, feature some combination of:

• white people
• accordion music
• wordless logos
• fast editing
• people doing quirky jobs
• bakers stirring dough
• international people in international settings
• adorable children being adorable
• indie rock
• people connecting/interconnecting/interacting
• people connecting/interconnecting/interacting, as demonstrated through in-unison laughter
• architects
• drafting tables
• retro glasses
• glockenspiel music
• gardening
• baguettes
• more white people

And, indeed: A lit review conducted by my colleague at The Atlantic Wire, Rebecca Greenfield, confirms that the ads do indeed "have some undeniable style parities." Which also means that tech ads are ripe for satire. Which has been provided, in the video above, by the good people at College Humor. Which will probably make you laugh, and definitely make you wish that you were a wicker-weaver.

Enjoy, and happy Friday.

Via All Things D

This article available online at:

http://www.theatlantic.com/technology/archive/2013/08/every-tech-commercial-ever-made-in-1-minute/279214/