How to Get Beyoncé Out of Your Head: The Scientific Solution

By Megan Garber
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Once she inhabits your mind, she will (almost) never leave. (Reuters)

Here are, in no particular order, some of the songs most likely to get stuck in your head when you hear them. Apologies in advance.

- "Single Ladies" - Beyoncé
- "Alejandro" - Lady Gaga
- "Bad Romance" - Lady Gaga
- "Call Me Maybe" - Carly Rae Jepsen
- "I Want to Hold Your Hand" - The Beatles
- "She Loves You" - The Beatles
- "SOS" - Rihanna
- "You Belong With Me" - Taylor Swift

There are more where that came from, but you get the idea. If you get "Call Me Maybe" stuck in your head later today ... blame me, maybe, for exposing your impressionable mind to such sticky songs in the first place. (Sorry again. Really.) But blame it as well on the Zeigarnik Effectthe terrific-but-occasionally-traumatic tendency we have to keep thinking about tasks we've left incomplete. We humans -- cognitively, at least -- like to finish what we've started. So even when our conscious minds move on to a new thing, our unconscious minds can still be preoccupied with our unfinished business, leading to dissonance. (Or leading, in the case of earworms, to "if you liked it, then you shoulda put a ring on it" running through our heads, repeatedly and unstoppably and uncontrollably and oh-oh-oh, oh-oh-OH, oh-oh-oh ...)

According to music psychologist Ira Hyman, who recently published a paper on earworm science in the journal Applied Cognitive Psychology, songs function much like puzzles in our brains: Music is catchy because its patterns and rhythms engage our minds like a crossword puzzle would. Listening to it -- really hearing songs' lyrics, particularly when they come in the form of a repetitive chorus -- requires some concentration, but not much of it. The stylings of Carly Rae Jepsen (and Beyoncé, and Rihanna, and Gaga, and The Beatles) fall into that cognitive sweet spot of attention and inattention, making them especially sticky. Oh-oh-oh.

Music is different from puzzles, though, in one significant way: While puzzles can be solved -- the crossword gets filled in, the anagrams get de-jumbled -- songs have no obvious solution. So they stay. And stay. And stay. Haunting and taunting and put-a-ring-ing in our ears. 

But there may, scientists say, be a way to stop them. Hyman and his colleagues figured that if earworms function like puzzles, they might be vanquished by puzzles, too. After conducting tests on a group of (hopefully extremely well-compensated) test subjects, the researchers determined that cognitive subterfuge is the best way to rid the mind of sticky songs. To defeat an earworm, they suggest, you just have to fool your brain into solving another puzzle -- a non-musical puzzle. The best way to do that? Give it actual puzzles to concentrate on. Do a quick crossword. Tackle an anagram. Spend a few minutes, even, reading a novel. Replace the earworm with another worm, tricking your mind out of its need to finish what it started by giving it something else -- something simple, but not too simple -- to focus on. 

Solving anagrams might not always be the best way to spend your time, sure. But it's a small price to pay. And -- this is crazy -- much, much better than having "Call Me Maybe" stuck in your head all day. 

This article available online at:

http://www.theatlantic.com/technology/archive/2013/03/how-to-get-beyonc-out-of-your-head-the-scientific-solution/274333/