Microsoft's Bing Search Engine Adds Facebook and Twitter Integration

By The Atlantic Wire

Following Google's unsuccessful rollout of its Google+-integrated social search at the beginning of the year, Bing has announced its own version of the same idea, which, interestingly, does not involve Google+. The one thing people really didn't like about Google's Search Plus Your World, Bing has made sure not to do. When Google rolled out its social search, the most popular social networks were nowhere to be found. Instead, Google favored its own, less popular network, Google+. Bing, on the other hand, has integrated both Facebook and Twitter, leaving Google+ to Google. And that's just one pointer Bing took from the more popular search engine, which botched its social integration.

The biggest change to Bing's new model comes in the form of a sidebar, which shows results from Facebook and Twitter. It also lets users posts their inquiries on these social networks via that little "As friends..." widget over there. Basically the social goes both ways. Users can see what others like and they can also share what they're Binging.

Read the full story at The Atlantic Wire.

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http://www.theatlantic.com/technology/archive/2012/05/microsofts-bing-search-engine-adds-facebook-and-twitter-integration/257024/