Google Psyche: 'Why Does the Sun ...'

By Megan Garber

Great moments in Autocomplete, courtesy of Google search and collective consciousness 

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The sun: the gardener of the World, the busy old fool who, with perfect imperial distance, lights the Whole Sky. Why is the sun the way it is? Why does it shine? Why does it wobble in the sky? And why, oh why, does it make you sneeze

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Google Psyche is an exploration of the stories that the world's Internet searches tell. The company's autocomplete algorithm predicts the word a random web searcher is most likely to type next, providing a statistical probe for our collective consciousness.

This article available online at:

http://www.theatlantic.com/technology/archive/2012/02/google-psyche-why-does-the-sun/253180/