Google Psyche: 'Which ...'

By Megan Garber

Great moments in Autocomplete, courtesy of Google search and collective consciousnessĀ 

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Which vs. that. Retriever vs. beagle. Cinderella vs. Arielle. Of all the decisions the world must make -- about grammar, about spelling, about Disney princessery -- it's remarkable how common the questions about Kindles are.

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Google Psyche is an exploration of the stories that the world's Internet searches tell. The company's autocomplete algorithm predicts the word a random web searcher is most likely to type next, providing a statistical probe for our collective consciousness.

This article available online at:

http://www.theatlantic.com/technology/archive/2012/02/google-psyche-which/252815/