Google Psyche: 'Which ...'

By Megan Garber

Great moments in Autocomplete, courtesy of Google search and collective consciousness 


Which vs. that. Retriever vs. beagle. Cinderella vs. Arielle. Of all the decisions the world must make -- about grammar, about spelling, about Disney princessery -- it's remarkable how common the questions about Kindles are.

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Google Psyche is an exploration of the stories that the world's Internet searches tell. The company's autocomplete algorithm predicts the word a random web searcher is most likely to type next, providing a statistical probe for our collective consciousness.

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