Apple Makes 75% of Mobile Phone Profits, With Only 9% of the Phones

By Derek Thompson

Apple's share of the global market in mobile phones -- not just smart phones, but all mobile phones -- has expanded from 3 percent in 2010 to just under 9 percent today. That doesn't quite sound like the dominance you'd expect from the world's most profitable technology company. But then you look at the profit pie, and boom: Apple devours three out of every four dollars of mobile phone profit in the world. From a new quarterly report by Asymco's Horace Dediu (via Fortune):

http://fortunebrainstormtech.files.wordpress.com/2012/02/screen-shot-2012-02-03-at-7-44-25-am.png

Here's another way to tell that story, from the perspective of Apple, rather than the mobile phone market:

In January 2006, the iPhone didn't exist. Five years later, iPhones accounted for more than half of the company's $46 billion in revenue and $13 billion in profit over the last 14 weeks of 2011. Here's that graph from Business Insider:

chart of the day, apple quarterly revenue by product, jan 24 2012



This article available online at:

http://www.theatlantic.com/technology/archive/2012/02/apple-makes-75-of-mobile-phone-profits-with-only-9-of-the-phones/252548/