How Good Are Those Google Plus Numbers Again?

By Alexis C. Madrigal

The longer tech industry watchers chew over the numbers that Google CEO Larry Page gave on last week's earnings conference call, the worse the aftertaste seems to get. Rocky Agrawal calls attention to the key Page quote about the site's supposed 90 million users:

"Over 60 percent of Google+ users use Google products on a daily basis. Over 80 percent of Google+ users use Google products every week."

Unless we're misinterpeting what 'Google product' is, these numbers are very strange. Remember that Google's products include Google Search, Gmail, and YouTube, so one has to wonder about the 40 percent of Google+ users who don't use a single Google product in a day. One might even conclude that the 20 percent of Google+ users who don't use a Google product in a week are not really "on" the Internet in a way that most users would recognize.

Worse, if these are the numbers that Page chose to use to *bolster* his case that Google+ was succeeding, imagine what the other numbers look like?

This article available online at:

http://www.theatlantic.com/technology/archive/2012/01/how-good-are-those-google-plus-numbers-again/251872/