Google Psyche: 'Nobody Uses ...'

By Megan Garber

Great moments in Autocomplete, courtesy of Google search and collective consciousness 


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Occasionally, obsolescence is planned. More often, alas, it's inflicted. In the search above, it runs the gamut: from the accurate (sorry, MySpace) to the aspirational (hang in there, Bing) to the apocryphal (you're doing just fine, Facebook). 

And nobody, it seems -- not Facebook, not Apple, not Microsoft, not Twitter, and definitely not Google -- is big enough to escape the insult that comes when a bunch of somebodies get together to declare the interest of nobody.


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Google Psyche is an exploration of the stories that the world's Internet searches tell. The company's autocomplete algorithm predicts the word a random web searcher is most likely to type next, providing a statistical probe for our collective consciousness.

This article available online at:

http://www.theatlantic.com/technology/archive/2012/01/google-psyche-nobody-uses/252241/