YouTube's Plan to Cut the Cord Is in Full Swing

By The Atlantic Wire

Everybody wins in Disney's new partnership with Google's YouTube to produce original content -- everybody except the cable companies, of course. The New York Times reports that two companies "will spend a combined $10 million to $15 million on original video series ... produced by Disney and distributed on a co-branded channel on Disney.com and YouTube" that will also include some user-generated videos. Having aside a reported $100 million to invest in original content channels and recent moves to offer cable service, Google is going to bat for a bigger share of the multi-billion dollar TV advertising dollars. Given last week's launch of 100 other channels for original content, including partnerships with everyone from eHow to The Wall Street Journal, it looks like YouTube is swinging for the fences. And it's just getting started.

Read the full story at The Atlantic Wire.

This article available online at:

http://www.theatlantic.com/technology/archive/2011/11/youtubes-plan-to-cut-the-cord-is-in-full-swing/248021/