Here's a big takeaway from all that driving and fried food: the mid-size southern city has some advantages over the big four cities (NYC, LA, DC, SF). For one, many of these communities offer substantial support in the form of tax credits, office space, incubators, and other more informal help. Second, everything is cheaper, especially real estate. Third, to build a company in one of these places is to become a part of it. While founders come and go among the masses of Silicon Valley startups, each of these companies means something to Chattanooga or Shreveport or Durham. The mayor, whoever he or she is, knows them. Last and most squishy, a sense of place can be a competitive advantage. Whether it's Moonbot Studios immersion in Louisiana storytelling culture, Atlanta's We&Co creation of a gratitude app, or Rebirth Capital bringing peer-to-peer lending to a resurgent New Orleans, the way a place imagines itself can get into the blood of a company, giving them fresh eyes to see new business opportunities.
There were all kinds of predictions about the end of geography stemming from the rise of the Internet. As our own Richard Florida and others have shown, place, per se, didn't stop mattering in the Internet age. But the number of places that can matter has increased. Given the right combination of art, culture, and capital, a startup can draw customers from anywhere (everywhere!) and create a thriving business in any city.
Along our trip, we took portraits of the people who were starting companies and driving the creative economy. Take a look. These are some of the faces of southern innovation.
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