Just over a month after Steve Jobs's death, some of the companies that manufactured his iconic outfit are warming to the idea of cashing in on the affiliation. While the idea of profiting off of someone's death is prickly on the surface, it's easy to understand the appeal for all parties involved. Apple fans can pay tribute to their fallen hero. The brands who fashioned Jobs's round glasses, black turtleneck, blue jeans and grey sneakers ensemble -- Robert Marc, St. Croix, Levi's and New Balance, respectively -- get a little boost in revenue. And in a round about way Apple itself even gets some free advertising. Some are more eager than others to jump on the Jobs tribute bandwagon, however.
Read the full story at The Atlantic Wire.
This article available online at: