Nook vs. Kindle Fire: A Holiday Gadget Battle to Watch

By Alexis C. Madrigal

When Amazon announced the Kindle Fire at the low, low price point of $199, tech commentators (myself included) were impressed. For a couple hundred bucks, you'd get a (presumably) good e-reader with the web browsing capabilities of the iPad shrunk into a small 7" form factor. Amid the excitement, most people forgot all about the Barnes & Noble Nook color, which has always been an interesting proposition at only $250.

Today, B&N touched off speculation they could be planning a price cut to their Nook when they sent out invites to an event on Monday. If the Nook does end up retailing for $199, consumers will have two very legitimate options for a sub-$200 tablet. In one corner, the battle-tested Nook. In the other, the unproven but very promising Kindle Fire. We'll be looking at both for upcoming holiday gift guide. What are you thinking, though? Do you even have the Kindle Fire and Nook in the same mental bucket?

This article available online at:

http://www.theatlantic.com/technology/archive/2011/11/nook-vs-kindle-fire-a-holiday-gadget-battle-to-watch/247797/