Google Doodles have become the best success story of corporate branding in recent years: they're addictingly fun, go viral instantly, and create some positive press for a company that otherwise gets criticized for its privacy shenanigans. Which is probably why The Daily today decided to take a look at the lucky four Doodlers employed by Google to rebrand its six-letter logo again and again. Like many Googlers, Doodle artist Jennifer Hom is the obsessive type. "We're constantly coming up with new ideas for doodles," she says. "I dream about Doodles in my sleep." (The latest Doodle she dreamt up was of the fence-painting scene in Tom Sawyer, pictured above, up today for Mark Twain's birthday.) And while the Doodles themselves are all fun and games (sometimes literally), making them isn't.
Read the full story at The Atlantic Wire.
This article available online at: