This is all great and makes me a loyal iPhone user. But there's a problem for Apple at the company prepares to launch its new phone tomorrow. I can't imagine what they might unveil in the iPhone 5 that would make me throw down money for the new device. I'm sure there will be upgrades. The camera will be better. The messaging might work differently. The form factor will evolve.
But I like my current phone so much that I'm not primed for a new device launch. And besides, now that iPads have a regular release cycle, too, I've got to think about whether I'd like an iPhone 5 at some point or an iPad 3 at some point. My guess is that the latter will be a bigger upgrade.
Apple reinvented the smartphone category. But that they can't do that every year.
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