Yipit, Zynga, Hulu: How 15 Tech Companies Picked Their Names

By Alyson Shontell

Startups have strange names.

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Some founders blame the cacophony that is their company's name on available domains. "EVERYTHING sensible is taken!" one says.

Others gave their companies meaningless names on purpose. "I wanted a nonsense word because I wanted to build the brand from scratch," says another founder.

Another entrepreneur named his company after his dog.

We researched 15 of the strangest sounding startups and found out how "Hulu," "Zynga," and "GoDaddy" came to be.

This article available online at:

http://www.theatlantic.com/technology/archive/2011/08/yipit-zynga-hulu-how-15-tech-companies-picked-their-names/242446/