Netflix Declares Peak DVD

By Alexis C. Madrigal

The Wall Street Journal notes a small but significant milestone in the way people watch TV. The DVD-rental-by-mail business that Netflix began and dominated has reached its peak as more people turn to streaming their entertainment through broadband connections.

Netflix also announced it will pass a milestone during its current quarter, when for the first time it will mail out fewer rental DVDs in its distinctive red envelopes than it did in the same period the prior year. The decline in DVD shipments underscores the speed of the transition Netflix is making to streaming Internet video from mailing physical copies of movies to its members.

Read the full story at the Wall Street Journal.

Via Zach Seward.

This article available online at:

http://www.theatlantic.com/technology/archive/2011/04/netflix-declares-peak-dvd/237850/