More Corporations Getting High on a Drug Called Charlie Sheen

By Alexis C. Madrigal

As we wrote yesterday, companies are trying to take advantage of the Charlie Sheen phenomenon on Twitter without taking on the risk of hiring Sheen as a sponsor.

Ford and Poster Revolution were the first to jump in, but now we have an update to the cravenness watch. A whole host of companies have purchased a turn on the #Winner hashtag.

AMC Theatres is promoting some free stuff contest for the film Beastly. Arby's is shilling for the Angus Three Cheese & Bacon burger. Audi (Audi!) is selling a bunch of its cars including the A3, A8 and R8. And social music startup Songza is promoing itself.

Sheen may not be making money off of his Twitter celebrity, but Twitter sure is. And as Gawker's Adrian Chen asked me last night, "Shouldn't some of the blame be put on Twitter for ACCEPTING the money for Sheen-related hashtags?" And the answer is yes.

If you're keeping score at home, then, here's your list of companies trying to ride the Sheen machine: Ford, Poster Revolution, AMC Theatres, Audi, Arby's, Songza and Twitter itself. Apparently, anyone and everyone can cash in on this guy.

Update 5:06pm: Infiniti has joined the Charlie Sheen profiteering bandwagon.

This article available online at:

http://www.theatlantic.com/technology/archive/2011/03/more-corporations-getting-high-on-a-drug-called-charlie-sheen/72037/