Why Murdoch's iPad Newspaper, The Daily, Will Be a Huge Success

By Nicholas Jackson

Evan Britton will not pay for content on the Internet. There's just too much out there that's available for free -- and has been for the past 15 years. But he will pay for iPad applications and access to content through a tablet because of the special relationship that is developed between the specific medium and a reader. He makes the case that Rupert Murdoch's iPad-only newspaper, The Daily, which will launch next week, is going to be a huge success.

On February 2nd, "'The Daily,' News Corp's iPad-only Paper, will be launching. It will offer fresh content on an experience that can only be consumed on the iPad.  It will also offer special audio and video features that are designed for optimal consumption on the iPad.  This is an ingenious idea and I think consumers are going to love it.

When you are consuming content on the iPad -- it doesn't feel like the Internet. Instead, it feels like you are reading a futuristic interactive magazine that Elroy on The Jetsons would have had  And, with The Daily, users are going to get a unique experience that can't be had anywhere else.

This experience will be available in a "paid format," which is a format consumers are already participating in via a variety of other paid Apps. So, The Daily is going to be a hit. And while I have never paid a penny for content on the Web, I can't wait to pay for The Daily next week.

Read the full story at Business Insider.

This article available online at:

http://www.theatlantic.com/technology/archive/2011/01/why-murdochs-ipad-newspaper-the-daily-will-be-a-huge-success/70418/