Send a Kindle Book to Anyone With an Email Address

By Nicholas Jackson

Gifting any of the 725,000 books available in the Kindle store is now as easy as entering an email address, according to a press release put out by Amazon this morning. The recipient doesn't even need to own a Kindle. When you're doing your holiday shopping this year, it might be easier to avoid the lines, stay home and pull together all of your contacts. And here, a helpful guide for moving the email addresses of all of your Facebook friends into your address book. (For the record, my address is njackson@theatlantic.com and I'm especially fond of literary nonfiction.)

Of course, those without a Kindle can read their e-books on the Kindle App for the iPad, iPhone, BlackBerry and Android devices. Gifters can choose a book in the Kindle Store, and send give the e-book as a gift by simply inserting the recipient's email address. Recipients can redeem the gift in the Kindle Store to read on any Kindle or free Kindle app.

This is clearly a way to encourage and alert Amazon shoppers and the general public to the fact that they don't necessarily need a Kindle device to access Amazon's e-books and use their Kindle apps for e-book reading.

Read the full story at TechCrunch.

This article available online at:

http://www.theatlantic.com/technology/archive/2010/11/send-a-kindle-book-to-anyone-with-an-email-address/66821/