In Canada, Frito-Lay Will Keep Noisy, Biodegradable SunChips Bag

By Alexis C. Madrigal
See web-only content:
http://www.theatlantic.com/technology/archive/2010/11/in-canada-frito-lay-will-keep-noisy-biodegradable-sunchips-bag/66145/

While here in the U.S. of A., SunChips' noisy (but biodegradable!) bag got tossed out by Frito-Lay, the Canadians get to keep theirs. Here, we see Frito-Lay Canada's sustainability chief telling you all about that decision.

Bonus: if you still think the bag is too loud, they'll send you a free pair of ear-plugs. As you'll all recall, the SunChips bag sent me into a paroxysm of moralizing and despair. This video will inspire no such outburst.

Hat tip to Mark Karayan.

This article available online at:

http://www.theatlantic.com/technology/archive/2010/11/in-canada-frito-lay-will-keep-noisy-biodegradable-sunchips-bag/66145/