MySpace Rebrands as "Entertainment Hub"

By Jared Keller

Once one of the most influential social networks on the Web, MySpace has faced a steady decline in usage and ad revenues in the past several years due to stiff competition against juggernauts Facebook and Twitter. So, as you might expect any business to, MySpace is rebranding and repackaging itself as an "entertainment hub" in the social media ecosystem. Chloe Albanesius at PC Magazine reports on MySpace's makeover:

The "Right Now" section, meanwhile, will display content that is trending on MySpace in the moment. Users can find recently added music and videos and listen or watch right in the interactive chart. A "Discovery Tab" will also incorporate videos that friends are watching with those that are popular across MySpace. From anywhere on MySpace, scroll to the top and the new Discovery Tab drops down as a horizontal film strip.

Like band or celebrity profiles on MySpace, the site will also introduce "Content Hubs," which are more comprehensive pages dedicated to movies, TV, and celebrities. They will feature information about the topic, as well as trending articles with news, videos, and photos from various content partners. Hubs focused on games, comedy, sports and fashion will be revealed in the coming months.Content partners include MTV, the Los Angeles Times, Access Hollywood, New York TimesVillage Voice, and Just Jared.

MySpace said it will enlist the help of "curators" to serve as the resident experts on certain topics and extend their reach across the site. These curators will be a "subset of [MySpace's] audience whose reputation and knowledge around particular entertainment topics and emerging cultural trends make them uniquely influential," MySpace said.

Major structural changes to MySpace won't be incorporated into the site until November.

Read the whole story at PC Magazine.

This article available online at:

http://www.theatlantic.com/technology/archive/2010/10/myspace-rebrands-as-entertainment-hub/65262/