Google Instant Coming to Mobile Devices

By Alexis C. Madrigal

Ah, now we get it! Google Instant, which shows the results of your searches as you type, is coming to mobile search by the end of the year. And as Om Malik points out, this is where the service could be really useful.

Google plans to introduce Google Instant on mobile devices such as the iPhone and BlackBerry before the end of the year, company VP Jonathan Rosenberg told a group of Wall Street analysts on its quarterly earnings call yesterday.

"It's relatively soon, sometime this fall. Fall lasts a little bit longer in California though," Rosenberg quipped, indicating that it might be close to the end of the year before the service makes its debut on mobile.

Frankly, I can't wait. As Liz said in her launch news analysis, Google Instant is a mobile app-like approach to search. Last month, when Google introduced Google Instant, a new faster way of accessing search results, my initial reaction was a bit ho-hum. Thanks to the limitations of 140-characters of a tweet, my reaction seemed much more dismissive. Fast forward to today, and all I can say is -- wow, was I wrong in jumping to conclusions too soon. That was because I wasn't thinking about it from a mobile perspective.

Read the full post at GigaOm.

This article available online at:

http://www.theatlantic.com/technology/archive/2010/10/google-instant-coming-to-mobile-devices/64685/