But that's not the case with this week's Mark Zuckerberg profile. It's 6,000 words of stuff that's not surprising, barely interesting, and leave us knowing little more about Facebook or Zuckerberg than we did before.
If this is what passes for the interesting bits ("Zuckerberg lists 'Ender's Game' as one of his favorite books") in a deep profile of someone, you know there's not much there. But I'm not sure that's Jose Antonio Vargas' fault.
Zuckerberg is a boring guy who seems to suck the life out of any writing about him. Whatever percentage of evil he has brewing inside has long been channeled away from his persona. No one gets anything to stick to him. At best we find he's something of an insolent teenager. We assume he's bent on dominating the Internet, and no profile has ever found otherwise.
The most damaging snippets -- the 19-year old Zuckerberg's IMs -- were revealed long ago by Silicon Alley Insider. We learn little about Facebook as a company or Zuck's leadership within it beyond that he's kind of a tough guy to work with.
The two most interesting tidbits -- one personal, one professional -- are left hanging. The personal one comes when he arrived at his house with the New Yorker writer and his girlfriend is there studying. "Surprised, Zuckerberg approached her and rubbed her right shoulder. "I didn't know you were going to be here," he said. She touched his right hand and smiled," Jose Antonio Vargas wrote. It's a nice moment -- tender verging on maudlin -- but then it's over. We hear a little more about the two of them, but that's nearly it.
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