See web-only content:
http://www.theatlantic.com/technology/archive/2009/07/speaking-of-industrial-glamor/22237/
Thirty seconds in is the part that makes it all worthwhile to me. No, not any frogs involved, but the next best thing. Thanks to Dave Proffer.
This article available online at:
http://www.theatlantic.com/technology/archive/2009/07/speaking-of-industrial-glamor/22237/
